Monday, June 22nd, 2009...5:18 pm
Saturn Stores “Transform” Into Kia Dealerships!
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Introducing the newest Transformer: It turns from a Saturn retail facility into a Kia dealership!
It seems that in many markets, former Saturn stores are the perfect location for a new Kia franchise. The stores are already set up for one brand and they are spread out enough that you don’t have dealers tripping over each other.
I always said that Saturn missed the mark by focusing their attention on trying to compete with Honda and Toyota and they never saw Kia coming up from behind to pass them. And now Kia has “taken over” some old Saturn stores. I applaud Kia for their efforts and growth.
GM, Kia is what Saturn should have been! Maybe Penske has what it takes.
The whole story is ** HERE **
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