Friday, June 5th, 2009...3:19 pm
Penske to take over Saturn!!!
The rumor has been in the news for a few weeks but now is it official: Roger Penske, who runs PAG (Penske Auto Group), will be taking over the Saturn brand, which includes the brands, trademarks, service and parts operations and distribution.
According to reports, Penske will offer each of the remaining 350 or so US Retailers a spot in his new Saturn.
As far as vehicles go, Saturn will continue with the VUE, AURA, and OUTLOOK. Down the road, Penske is planning to add Renault vehicles as well as vehicles sourced from Samsung.
Can this all work? That will be the big question. There is no doubt that Roger Penske is first and foremost a business man. He has put himself in the Saturn business to make a profit.
Stay tuned for more as details emerge!
Check out Roger’s Wikipedia page Wikipedia
Link to Penske’s corporate site: Corporate
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